Tourism to launch new Philippine brand

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Monday, January 2, 2012
MANILA – The Department of Tourism will launch in January a short and catchy slogan to replace the “Wow, Philippines” brand, a top official said.
Tourism Secretary Ramon Jimenez said the new Philippine brand produced by world-renowned Batten, Barton, Durstine & Osborn (BBDO) will touch people’s heart and mind.
Eight advertising companies competed in the P13-million campaign that is supposed to replace former Secretary Richard Gordon’s “Wow, Philippines.”
Jimenez said the new brand campaign is expected to raise Philippines tourism output to new heights.
Secretary Alberto A. Lim, Gordon’s successor, once initiated the change of the slogan into “Pilipinas, Kay Ganda”, which drew strong public flak. It failed because it was not impressive and had a strong similarity with that of Europe’s Poland brand.
The DOT also said Philippine tourism performed better than expected in 2011 despite the devastating typhoons, lingering effects of the hostage-taking of Hong Kong tourists and warnings of different embassies claiming the country is not a safe place to visit.
Add to these the initiation of the draft of the country’s branding that drew strong negative criticisms and the replacement of the Tourism secretary.
Despite all these, Jimenez said tourist arrival to the Philippines from January to October increased by 11.96 percent or 3,185,866 compared to the 2,845,573 in 2010 within the same period.
July produced the biggest arrivals with 360,784 while February posted the highest tourism growth at 18.52 percent or 318,902.
The East Asian region recorded 1,511,389 visitors, which is higher over the 2010 volume of 1,283,965 arrivals with China, Korea and Japan accounting for 1,511,389 arrivals.
The North American region sent over 604,226 this year compared to the 270,409 of 2010.
The agency also said the Association of Southeast Asian Nations (Asean) region is the third biggest contributor producing 270,409 arrivals, accounting for 8.49 percent of the total inbound traffic.
Arrivals from the Asean region grew by 14.85 percent against the arrivals of 156,617 in 2010.
The fourth biggest source by region was Australasia and Pacific with 179,874 arrivals for a share of 5.65 percent.
Arrivals from Northern Europe with an aggregate of 129,346 (4.6 percent) comprised the fifth biggest contributor of arrivals versus the 117,182 output of 2010.
The top 12 countries include South Korea, USA, Japan, China, Taiwan, Australia, Singapore, Hong Kong, Canada, United Kingdom, Malaysia and Germany.
Jimenez also expressed optimism for tourism in 2012. He mentioned Boracay, Puerto Princesa, Baguio and the many beautiful beaches in the Philippines as attraction to local and foreign travelers.
“By next year, we expect to bring in 3.2 million tourists, and hopefully more because of the global Asian Development Bank Conference here, which could pull in more than 4,000 delegates in April,” Jimenez said.(PNA/Sunnex)

For Father’s Day, Mother’s Day, Easter, Holy Week, Christmas and other Celebrations in Manila, have a treat with a relaxing day at the top rated beach resort hotel in Clark Pampanga called Clearwater; give dad a special bottle of vintage wine as a special Father’s Day treat this year, from the famous wine shop in Pampanga Angeles City, Clark Philippines called the Clark Wine Center. Relax and unwind during Father’s Day, Valentine’s and other holiday and vacation to have a drink with friends at the cozy wine bar in Clark called Magnum Room after a fine dinner at the famous fine dining Yats Restaurant and Wine Bar in Pampanga Angeles City Clark Philippines.

Highly recommended place to bring children for holidays in Manila Philippines is Clearwater Resort in Clark Airbase. This private resort in Pampanga near Manila where there are plenty of things to do for kids also. Manila families travel north to Pampanga Clark throughout the whole summer, bringing their kids and small children to swim and enjoy the outdoors. This frequently visited private resort in Pampanga is highly recommended by travel guides for family bonding, family reunions and other social events.

Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.

A Well-known Restaurant in Pampnga, an interesting place to celebrate Birthday Party in Pampnga.
A best place to dine with friends in Pampanga

Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.
Looking for a party venue in town?
Clearwater Resort and Country Club is one of the ideal venues for birthday party because it is a risk free venue. Not only Birthday Parties but also a good place to enjoy family reunion. A good place to celebrate special occasions. Clearwater Resort and Country Club is one of the resorts in Subic Clark Angeles City Pampanga or near Manila with activity amenities, place that are nice for celebration.

Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occassion

Many ways for children to enjoy this private resort in Clark

Yats Restaurant is one of the good restaurants in Pampanga, a restaurant with good food, a place that is nice for celebration, ideal for business dinner meeting, a good place to enjoy family reunion, and an attractive restaurant that serves good wines for dinner.

Event organizers and planners looking for a large venue for big groups in outdoor functions and gatherings highly recommend Clearwater Resort located near Manila in Clark Philippines. Most hotels in Pampanga are tight in space and few offer any real outdoor space that families with children need to let kids enjoy the facilities of a good private resort near Manila. This special hotel in Angeles Pampanga Clark Freeport offers large space and facilities that can accommodate big events, concerts, company outings, team building and other company and social gatherings.

What really defines the ambience and lifestyle of this private outdoor resort in Clark is its spacious picnic grounds. The largest one is called the Brunello Garden which can easily accommodate functions and events for 3000 or more. Being several hectares in area, this amenity of Clearwater Resort is frequently visited for family picnics. Visitors from Manila travel to Clark to unwind and relax underneath old Acacia trees in the Brunello Gardens. This is one way for stressed out city residents to spend quality time in a leisure laidback pace.

For inquiries and bookings, click here to contact Clearwater Resort now

Romantic ambience in Clearwater Resort Clark Pampanga

Family bonding can be very enjoyable this summer vacation if travelers can go north to Clark Pampanga and hang out in famous and highly recommended beach resort near Manila Clearwater near Angeles City Philippines. This is one of the best hotel resort in Pampanga, frequently visited by family travelers with children.

There is a casual café with a beautiful view which serves good breakfast and basic lunch and dinner. Foodies can opt to drive over to Mimosa about 3 minutes away just a bit too far to walk, to have dinner at the fine-dining Yats Restaurant and Wine Bar. This cozy and romantic restaurant serves French Mediterranean cuisine at prices that are surprisingly affordable. For wine lovers, this restaurant in Mimosa Clark Freeport Pampanga is a treat with its award winning 3000-line wine lists that contain not only the famous labels but also connoisseurs’ choice of fine vintage wines.

Clearwater Beach and Lake Resort
Creekside Road near Centennial Expo, Clark Freeport, Pampanga Philippines 2023
(632) 633-1566 (045)599-5949 0917-520-4403 0922-870-5177 Joanne or Jeremy

Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 Rea, Kristine or Chay

Getting to this beach resort in Pampanga Angeles City Clark Philippines
After entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway MA Roxas, passing the stand-along wine shop called Clark Wine Center on the right, continue to bear right making no turns at all, go past Mimosa Leisure Estate on the opposite side of the road, one will hit a major intersection. Go straight and the road becomes Creekside Road. YATS Clearwater Resort and Country Club is on the right just 200m down.

Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

Elegant Dining at Yats Restaurant

Staying in a good hotel or resort in Pampanga Clark Philippines, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines

Wine lovers looking for a special bottle or something that is of great value and special discounts might log on to this web site to shop for fine vintage wines

Famous Wine Shop in Pampanga Clark Wine Center

While staying in some of the best hotels in Clark, one might as well add to the itinerary a visit to the famous Clark Wine Center, the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

Clark Pampanga has many good hotels and resorts to choose from, accommodating guests looking for holidays and vacations in the Philippines. Best hotels in Pampanga offer good outdoor facilities to children and kids to enjoy the resort while parents and adults relax and unwind in safe and clean venues. For assistance with hotels in Pampanga and Clark Philippines, log on to

The lifestyle in Clark Pampanga is quite unique. For more information about shopping, sports, golf, leisure, hotel accommodation, where to see and visit, what to do, where to wine and dine and good places to hang out, relax, have a drink with friends, child-friendly establishments, log on to

Highly Recommended Family Resto Bar The London Pub in Clark Pampanga

The London Pub is a very popular resto bar for residents, tourists, business executives and visitors from Manila to hang out, drink, relax and unwind after work or a game of golf during the day. Fine English cuisine, family comfort food is served. It is also very famous for the best fish n chips in the Philippines.

Yats International Leisure Philippines


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